Career at AbegYa

We want to create a more convenient world for everyone, and it all starts at AbegYa



Social Media Manager

  • Douala, Cameroon

Job Description

As a ‘’passionate’’ Social Media Manager, you would develop and deliver marketing strategies for our Social’s media platforms to enhance the influence of our products and services online through content creation, community management, and campaign strategy. This would include leading the digital team-- providing vision, direction, and managerial skill to drive team productivity and quality deliverables.

She/he would need to have a great understanding of the complexity of all social media platforms and their variables as they changes every day. As a result, we are looking for individuals who are responsible with a high level of ethics, and able to think outside the box on its day to day promotional activities, monitoring and controlling the online conversation surrounding our brand.
Her/his role would be 85% strategic platform management and 15% digital team management.


Responsibilities

Strategic Platform Management
Create social media strategy and implementation. Craft and curate relevant content to reach intended audience.
Map out marketing strategy on monthly basis.
Write compelling and original editorial content, oversee design of digital presence.
Coordinate and execute campaigns across all our social channels.
Design, create and manage non-paid/paid promotions across all our social channels
Monitor social media strategy effectiveness.
Manage daily communication across all our social channels.
Cultivate communities across all our social channels by engaging in dialogue, answering questions within his/her scope, and responding to users in a “social” way to drive leads and signups.
Analyze campaigns and translate anecdotal or qualitative data into actionable recommendations and strategies to increase effectiveness of future social media campaigns.
Conduct online advocacy, and gather insights for future campaigns.
Develop and expand community and blogger/social influencer outreach efforts.
Implement a proactive strategy for capturing online customer reviews. Monitor online ratings and respond accordingly.
Consistently monitor and report to management on social media trends related to tools, applications, channels, design, and strategy.
Identify threats and opportunities in the area of user-generated content, and work alongside management to respond, as needed.
Digital Team Management
Oversee digital strategy and activities for the digital team.
Work closely with the CMO and Graphic Designer to execute high quality content deliverables in line with our goals.
Ensure efficient account management by organizing and assigning out responsibilities to the Digital team (assistants, and interns).
Report directly to CMO regarding Digital activity, quotas, and activities of the Digital team
Support our growth initiatives by vetting and hiring highly qualified employees for the Digital team.
Exercise strategic decision making for all matters that arises and seek guidance where needed.

Requirements
2+ years of related business experience in social media marketing.
Management experience with a tech or telecommunication company is a +.
College degree in marketing, communications, or relevant field
Experience in the development of social media strategies on a corporate level across all social channels
Excellent copywriting required, along with basic skills in design, photography, videography, and general content creation.
Excellent written and verbal communication skills.
Well-organized, efficient, detail-oriented self-starter, with the ability to work independently.
Enjoy working in a fast-paced, high intensity environment.
Knowledgeable in social media rules and regulations; demonstrates good judgment.
Thrive in a collaborative environment and demonstrate ability to work autonomously to make key decisions.


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